Announcement: 19 October 2020
Song Launch: 9 November 2020, the World Health Assembly
Video Launch: 7 December 2020

Announcement:
19 October 2020
Song Launch:
9 November, the World Health Assembly
Video Launch:
7 December 2020

The we are family campaign

In Early 2020, as the world was reeling from COVID-19, with the lives of people being turned upside down, and what we remembered as normal seeming so distant, Kim Sledge, a vocalist, philanthropist, novelist, songwriter, producer, minister, and part of the legendary multi-Gold and Platinum recording music group Sister Sledge, knew it was time to act.

The global social impact enterprise, The World We Want, in conjunction with Kim Sledge, are releasing a Special Edition Cover version of the group’s timeless hit “We Are Family”, in benefit of the WHO Foundation, and with the support of the World Health Organization, to address the most pressing global health challenges of today and tomorrow.

We are family will be accompanied by a global viral video starring celebrities, leaders, frontline health heroes and members of the public in a show of solidarity.

The #WeAreFamily video campaign will encourage people worldwide to record themselves, with their close family and friends, singing to the new cover version of the song.

They will then need to post their videos to their preferred social media channels to send messages of hope and unity, and to upload their video via this website to complete their submission (click here for more details!).

Part of the proceeds from the release of the song will be donated to the WHO Foundation in support of the promotion and protection of health for people around the world.

OUR FAMILY

WE WANT YOU TO
JOIN OUR FAMILY!

Join other members of the public, celebrities, government figures, influencers, business leaders, frontline health workers and campaigners from across the world and all walks of life for the We Are Family viral music video.

WE WANT YOU TO
JOIN OUR FAMILY!

Join other members of the public, celebrities, government figures, influencers, business leaders, frontline health workers and campaigners from across the world and all walks of life for the We Are Family viral music video.
Register your interest here if you would like to be a part of the exciting music video and we will share you details of how to participate in very soon!

Here’s how and don’t forget to follow physical distancing guidelines during your performance:

Familiarise yourself with the original lyrics and watch the teaser video of the special cover of We Are Family below.

All you need to film yourself is a smartphone or camera held in landscape mode. Be sure to film yourself singing or lip-syncing to the chorus and pick a few lines from the song’s verse.

Share your video on your favourite social media channel, with the hashtags #WeAreFamily #COVID19 #HealthForAll #UnityStrong and tag the World Health Organization, the WHO Foundation and The World We Want. Click here for all the social media handles.

Upload your video using this form

Here’s some ideas
for your film:

You can record yourself as you jam on your own or with your family/friends in your living room, while washing your hands or cooking, to holding up a placard of gratitude.
You may like to record yourself conducting a video call with individuals who are sadly not with you during this time. They could be your grandparents, your partner or friends in your hometown or another country.
You may also have friends/family who are part of the frontline team of scientists, doctors, nurses, police officers, NGOs. It would be great if you could share this request to them too as we would be honoured to feature them in our video.
Please feel free to express unity, togetherness and solidarity in whichever creative form you would like to!

SUBMIT YOUR VIDEO!