The we are family campaign
In Early 2020, as the world was reeling from COVID-19, with the lives of people being turned upside down, and what we remembered as normal seeming so distant, Kim Sledge, a vocalist, philanthropist, novelist, songwriter, producer, minister, and part of the legendary multi-Gold and Platinum recording music group Sister Sledge, knew it was time to act.
The global social impact enterprise, The World We Want, in conjunction with Kim Sledge, are releasing a Special Edition Cover version of the group’s timeless hit “We Are Family”, in benefit of the WHO Foundation, and with the support of the World Health Organization, to address the most pressing global health challenges of today and tomorrow.
We are family will be accompanied by a global viral video starring celebrities, leaders, frontline health heroes and members of the public in a show of solidarity.
The #WeAreFamily video campaign will encourage people worldwide to record themselves, with their close family and friends, singing to the new cover version of the song.
They will then need to post their videos to their preferred social media channels to send messages of hope and unity, and to upload their video via this website to complete their submission (click here for more details!).
Part of the proceeds from the release of the song will be donated to the WHO Foundation in support of the promotion and protection of health for people around the world.